Purpose-Built Social Communities for the Passions That Matter
We're building the next generation of social media: focused communities, stable rules, and real monetization for creators.
Our first community, GunClub.social, is live now.
Intent Media Group is a technology company founded by veteran leaders in social media, digital platforms, and online communities. We believe the future of social isn't bigger. It's better: safer, smarter, and built around specific interests.
Modern Moderation
Clear category rules
Predictable Enforcement
Not policy roulette
Creator-First
Launch strategy
Advertiser Alignment
By design
Not one platform for everyone. A platform built for each community.
Why Intent Is Different
The Broken System
Traditional social platforms are built for scale, not substance. Their blanket rules and shifting enforcement create a system where entire categories get demonetized, suppressed, or removed by default.
That instability costs creators real money.
Our Core Principles
Intent fixes the fundamentals: stable rules, clear standards, predictable outcomes.
Topic-First Communities
Separate apps, separate communities, purpose-built experiences. Less noise. More signal.
Safety & Responsibility by Design
We believe in modern trust & safety. Clear category rules, consistent enforcement, and scalable tools.
Real Value for Creators
Stable reach + stable monetization. Not just for mega-creators. Creators of any size can earn.
Real Value for Advertisers
Brands get access to high-intent communities inside category-defined environments where partnerships are predictable.
The core platform is already built.
We're scaling by rolling out verticals, not reinventing the product every time.
What We're Building
Topic-Specific Ecosystems
Enthusiasts
Learn, share, and connect without irrelevant noise
Creators
Grow audiences and monetize with stability
Brands
Reach high-intent communities with better signal
Industry Pros
Verified spaces for real conversation and commerce
Our Flagship Communities
GunClub.social is Live
GunClub.social
Live Now
A premier digital community for firearms and shooting sports culture: builds, training, education, creators, and industry.
Built for depth, clarity, and consistent standards.
We are live — join todayCommunity Features
Built for Community, Content, and Connection
Less distraction. More belonging.
Creator Monetization
A Marketplace Where Creators and Advertisers Connect
We're building a built-in marketplace that makes partnerships simple:
- Creators can list offerings (content, sponsorships, collabs, appearances)
- Brands can discover creators by category, location, and audience fit
- Opportunities aren't limited to the biggest accounts
- Creators of any size can monetize as they build consistency and trust
Industry Hub
Industry-Only Access Inside Each Platform
Businesses and experts can talk to each other
Brands can share updates and product education
Users can find and contact verified professionals
The community gains trusted access to expertise
This creates a durable ecosystem: community + verified experts + commerce.
Trust & Safety
Modern Moderation Standards
Intent believes in modern trust & safety: scalable tooling plus human review for edge cases.
The goal is high standards and predictable enforcement, without blanket policies that punish entire categories.
Better Signal Creates Better Insights
We provide advertisers and partners with performance and trend visibility, including:
- Category-level engagement signals
- Campaign performance and attribution inputs
- Market trend indicators driven by real community behavior
Built for precision, not guesswork.
Roadmap
North America First, Global Expansion Later
We're launching in North America, then expanding the vertical engine over time.
Future communities may include:
Sip & Smoke
Cigars + spirits culture
Cooking + BBQ
Culinary enthusiasts
Gardening
Green thumb community
Automotive / Motorsports
Car culture
Watersports / Boating
Navigation enthusiasts
Outdoors
Fishing, camping, hiking, hunting
And more...
Passion-driven communities
Long-term, Intent can support platforms for users and creators around the globe.
Membership
Membership and Standards
To protect community quality, members agree to:
Age requirements and verification may apply depending on platform and jurisdiction.
Get Involved
GunClub.social is live today. Creators, advertisers and industry partners, tell us what you're building:
- Creator onboarding opportunities
- Advertiser partnership details
- Verified industry access
- Updates on communities still to launch
About Us
About Intent Media Group
We're a technology company founded by leaders in social media and online communities. We build focused platforms where users get signal, creators get stability, and advertisers get precision.
More details coming soon.
Learn more about us